Allianz launch new campaign to help keep children in sport
Thu Feb 8 2024
As the largest insurer of school children in Ireland and one of the biggest supporters of sport in the country, we are delighted to launch our new campaign #StopTheDrop. 1 in 5 children stop participating in sports between primary and secondary school in Ireland and we want to shine a light on and help solve this critical issue in Irish society.
As well as the marketing campaign to raise awareness of the issue, we have created the #StopTheDrop resource hub with our partners Move2B on //Allianz.ie/stopthedrop. This hub brings #StopTheDrop to life and provides parents, coaches and teachers alike with a practical toolkit to help stop children dropping out of sport.
Our first TV advert which you can watch here went live on 5th February.