Marketing Executive

Wright Insurance Brokers and Robertson Low (Aston Lark Europe)

Full Time


Position: Marketing Executive
Company: Wright Insurance Brokers and Robertson Low (Aston Lark Europe)
Location: Wexford
Contact: Human Resources
Contact Email: hr@wrightcover.ie
Date Posted: 22nd May 2020

Job Specification:

Company Bio

Wright Insurance Brokers and Robertson Low are insurance brokers for today’s challenging environment, advising our clients on insurance for their businesses and personal lives for traditional and emerging risks such as cybercrime.

Collectively we work towards the merger of both companies to launch Aston Lark Europe late this year. We pride ourselves on creating a work environment where all employees can flourish and contribute to our continued success. We carefully select high calibre personnel, as we know that our organisation’s greatest assets are the people who work with us.

 

Overall purpose of the role

Overall function will be to progress the Marketing Strategy and Plan in line with the overall business plan, and to further grow the organisation’s profile and presence in the marketplace.

 

Key Responsibilities

  • Manage all marketing for the company and activities within the marketing department.
  • Coordinate marketing campaigns (acquisition, retention, cross-sell and up-sell) with sales activities.
  • Work in partnership with each of the teams (Transport, Commercial Lines, Personal Lines, Wholesale and Life & Pensions) to understand their sales requirements and challenges.
  • Identify target markets and devise comprehensive marketing strategies to help drive organic growth for each of teams.
  • Manage, track and report on marketing budget.
  • Creation and publication of all marketing material in line with marketing plans.
  • Oversee creation and delivery of direct mail, radio adverts, advertisements, online advertising and other marketing material.
  • Manage design briefs for print ads, promotional material & publications.
  • Manage and be the key point of contact for agencies and third parties working in collaboration on marketing campaigns.
  • Ensure brand message is consistent across all advertising channels.
  • Engage with customers on social media and build an online community where appropriate.
  • Manage all online activity including online content, website, blogging, video blogging and SEO optimisation.
  • Manage Company promotions and events.
  • Manage the production of marketing materials including writing, proof-reading copy and liaising with designers and printers.
  • Undertake market research and competitor analysis to assess demand, brand positioning and awareness
  • Evaluate marketing campaigns by monitor key metrics and consistently analyse the effectiveness of marketing initiatives.
  • Maintenance of the company website and social media pages ensuring they are up to date and relevant.
  • Carry out all activities in line with best practice GDPR compliance.
  • With an analytical mindset, gather data insights and report them to the Teams in a clear, concise and consistent way.

Please respond with your Curriculum Vitae, in the strictest confidence, to:

Human Resources
Wright Insurance Brokers and Robertson Low (Aston Lark Europe)
The Bushels,
Cornmarket,
Wexford
Y35 HYE0

hr@wrightcover.ie