New Financial Broker Branding Launched At Conference
Tue Feb 18 2020
New branding and logo for the Financial Broker brand was unveiled at the Financial Broker Conference which took place on 13th February in Carton House, Maynooth.
Marking Financial Broker’s tenth year since inception, the brand overhaul is to ensure that Financial Broker remains relevant for Irish consumers.
Speaking on the launch, Rachel McGowan, Financial Services Director at Brokers Ireland stated ‘the Financial Broker journey has seen it go from strength to strength. It’s now widely recognised and accepted as the professional identity for the Financial Broker Market. Consistent and professional promotion of the brand has helped consumers understand the kind of services Financial Brokers offer.
Today the Financial Broker brand is commonplace within media, industry and most importantly with consumers. This year, we plan to launch a newly designed Financial Broker website; conduct consumer research into how Financial Brokers can best position themselves into the future and re-evaluate the brand proposition so that we can ensure it generates even greater recognition among consumers and industry’ stated Rachel.
Brokers Ireland plan to continue supporting the brand through consistent and creative communication and marketing campaigns to achieve greater opportunities for Brokers.
Watch the Financial Broker brand video below: